Insights for Kenyan Businesses

Five fixes, in the order that usually matters most, and how to measure before you change anything.

Click-to-chat links, pre-filled messages, and asking two or three questions first so the conversation starts useful.

Why some links show a title and picture and others show a bare address, and the handful of tags that fix it.

How M-Pesa checkout works, why it feels easier than a card for most Kenyan buyers, and how to add it without surprises.

From the first search to the follow-up visit: what patients look for, and the small things that make them choose you.

What you get at each price level, the running costs people forget, and how to tell a fair quote from a risky one.